Custom yard signs in Indianapolis, IN can be a successful form of advertising for a company looking to spread the word about a new good, service, or promotion. The key to creating a great yard sign is to employ a variety of techniques. Yard signs are incredibly adaptable; you can use them for garage sales, campaign signs, real estate signs, birth announcements, and more.
- Shorten Your Message
As a general rule, keep in mind that the length of your message affects the likelihood that drivers will read it all the way through. Generally speaking, you should limit your message to no more than two lines. It may be best to select a different message or layout if you can’t say what you want to say in no more than five words.
- Include a Call-to-Action, please.
Because you want potential clients and customers to take action, you’re making one. Once they have read it, make it clear to them exactly what you want them to do. For instance, you might want the driver to call your company for more information about a good or service, or you might want them to visit a website for more information.
- Ensure that lawn signs are valid
Although it seems obvious, this can frequently be missed during the design process. You might be surprised to learn that 9′′ letter height is inadequate for 35 MPH traffic. It’s probably perfect if you think the lettering might be too large. Customers have a brief window of time to acknowledge, read, and consider your message. Use legible fonts that are bold to stand out, and incorporate them. One font that we advise using is Helvetica. Character spacing is a crucial consideration during the design process. A lot of colors can clash with one another, so avoid using too many. A good match is typically choosing dark lettering on a light background.
- Using arrows could be advantageous.
It is advised to include arrows to point drivers in the right direction if you are advertising a location and it just so happens to be nearby. Drivers will find your location much more easily with a simple arrow than they will trying to read a long address because they are used to seeing arrows on the road.